OT - Anyone seen this Honda Ad?

[jwriott]

Has anyone seen this? It's pretty cool.

Honda Ad

[r1superstar]

Has anyone seen this? It's pretty cool.

Honda Ad

Pretty cool indeed!!!

[Jetster220]

Yeah it was on the YZ450 forum a little while back. Still very cool though, I had to watch it again. ?

[125shifter]

Yeah it was on the YZ450 forum a little while back.

And on the red side long before that. ?

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[r1superstar]

Yeah it was on the YZ450 forum a little while back.

And on the red side long before that.

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Hey Eric..........Why don't you just keep your lame comments to yourself? ?

[125shifter]

Hey Eric..........Why don't you just keep your lame comments to yourself?

? You're funny Danny.

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[SMD]

Which is it Eric or Dorko? ? Cool Clip.

[Jetster220]

Shifter it was on TV long before it was on the red side to ?.

[125shifter]

Ok. You got me. Damn! ?

Was it really on the tube? That's a long spot - guess Honda's got the scratch to pay for it though.

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[Jetster220]

I could have sworn that I remembered seeing it on TV. It could have been a superbowl commercial or something. I know I had seen it before though.

[125shifter]

...a superbowl commercial...

I can see that. It just seems far to long for a standard primetime spot.

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[Machster]

That is a pretty trick ad...now if team blue had a car...would it have woodruff key issues?..just a thought :D ?

[Indy_WR450]

I wonder how many takes it took to get that to all work in one sequence? Pretty neat indeed! ?

[Jetster220]

I think they said it took 600 something to get it to work right.

[jwriott]

Here was the info that was sent to me with the link in an e-mail.

New Honda commercial in the UK.

Very important that you understand: There are no computer graphics or

digital tricks in the film. Everything you see really happened in real time

exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very

minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over, they

were ready to change professions. The film cost six million dollars (holy

----!) and took three months to complete including a full engineering the

sequence. In addition, it's two minutes long so every time Honda airs the

film on British television, they're shelling out enough dough to keep any

one of us in clover for a lifetime. However, it is fast becoming the most

downloaded advertisement in Internet history. Honda executives figure the

ad will soon pay for itself simply in "free" viewings (Honda isn't paying a

dime to have you watch this commercial!). When the ad was pitched to senior

executives, they signed off on it immediately without any hesitation --

including the costs.

There are six and only six hand-made Accords in the world. To the horror of

Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and

complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented on

how amazing computer graphics have gotten. They fell off their chairs when

they found out it was for real.

Oh. And about those funky windshield wipers! . On the new Accords, the

windshield wipers have water sensors and are designed to start doing their

thing automatically as soon as they become wet. It looks a bit weird in the

commercial.

As amazing as this is, it's actually based on an earlier film from the

seventies called "How Things Move" by two Swiss self-destructing artifacts

artists (say that ten times fast). In that film, a similar set-up with

household objects goes on for thirty (thirty! three-zero!) minutes with air

jets and fire and chemical reactions.