I am trying different things when starting the WR cold this winter. I am tired of kicking it because the E-start doesn't light it up. This weekend I may have stumbled on a better way to start it cold. 1. Twist the throttle twice 2. Hold the throttle Wide open for 2 seconds while pushing the magic button. 3. Release the throttle while continuing to push the button. Baam, started in under 5 seconds first try! I still need to repeat it a few times to see how consistant the method is. Note that the choke was on and that it is for cold starting only.