FRECNDY, on 11 February 2012 - 07:38 AM, said:
I can absolutely believe that. George's shop is the opposite of marketable. There are a ton of people in that area who would think nothing of throwing down the cash for a new Husky. But you really have to be motivated to get there and plan an expedition, with maps, GPS and/or detailed local knowledge of the neighborhood to even find it. And when you do find it, a lot of people just aren't going to believe that the shop is a place they want to do business with. There are more antique used bikes that probably aren't for sale than there are new bikes you could look at and buy, and you have to find George and have him turn the lights on in the showroom (okay, maybe an exaggeration, but it was pretty dim in there) so you can actually see the bikes.
The people at Husky have to move the needle on sales every month, get to a five year plan, or BMW will cut bait and sell the company to the Chinese and put them on the street. George isn't going to make that happen. A guy who will sell parts, but only by COD and doesn't follow up when people are repeatedly calling back, trying to give him money, isn't going to grow. A shop where you can't tell what's for sale, what's a personal artifact and what's just trash that hasn't been cleaned up isn't going to bring in customers who haven't already decided to buy a Husky. I had already decided to buy a Husky when I went there, and I didn't buy one from him. I'm not saying it's right for Husky to burn him, but they absolutely needed to get better representation in that market than George and his location. I wouldn't be at all surprised if they had tried to work with him to change and completely bounced off.
No offense, but I think even with everything you said about George's shop he still had a bigger loyal following and still would have moved twice as many bikes as the new shop they put in 5 miles down the road from him.
What puzzles me is the other shop is going to continue to push KTMs, because that's what they're all about... go to the new shops website... and it's a KTM/Husaberg shop... that also sells Husqvarna. The only reason the new shop is selling Husqvarna is because Husqvarna's National Sales manager (Ex KTM Sale Manager) is personnel friends with them... Recently one of my west coast buddies went there to look at a Husqvarna and they tried to sell him a KTM... go figure that one out?
With George's shop you knew going in you were there to buy a Husqvarna and if you weren't buying a Husqvarna at least George would talk to you about racing, Baja and Husqvarna... the guy bled RED!
JustSayen